[taligent]

I'm going to take a guess that you don't know many non-IT people.

Because the majority of the general public care about how how something looks and works. Whether it's the car the drive, the clothes they wear, how their house looks etc. Most people care about form.

[sliverstorm]

Eh, I'd say it's about 50/50.

[austinshea]

You say it makes up half of the purchasing population, and you also say that you tend to forget about them?

Sounds spurious.