I remember when I first saw it on kickstarter and it was described as a kind of memory upgrade device. They later clarified what it really is but I wonder how many people really thought it was for increasing system ram.
"An easy to use device that allows anyone to quickly and simply increase the available memory in their MacBook computer."
"NOTE: A couple of people have pointed out to us that we have mixed our terms a little. To clarify; when we refer to the MiniDrive increasing the "memory" of your computer, we mean the storage space, not RAM. Sorry for any confusion that this might have caused!"
http://www.kickstarter.com/projects/1342319572/the-nifty-min...
"An easy to use device that allows anyone to quickly and simply increase the available memory in their MacBook computer."
"NOTE: A couple of people have pointed out to us that we have mixed our terms a little. To clarify; when we refer to the MiniDrive increasing the "memory" of your computer, we mean the storage space, not RAM. Sorry for any confusion that this might have caused!"
edit: link and quote