Are they ditching diamonds because if fashion, or are they ditching diamonds like they’re ditching buying houses? I would bet affordability is more likely the cause of decline in younger people
Diamonds have absolutely catered in affordability in the last few years, so I think it's probably fashionable. I've seen more and more people say they want something different than a diamond ring and I think part of it is that they aren't worth multiples of any other ring anymore