[LE_BAGEL_DOGUE]

This tool assumes you have a competent marketing team that actually makes a website with good copy that makes it clear what your product or service is :)

Not the case for my company. Competitors were mostly right but it ranked a bunch way lower than they should be and ranked some non-competitors higher up

[maximedupre]

Yes it assumes exactly that aha. It's also a free tool, so there is a tradeoff between which model I chose and much context I gave it :)