More than that, you won't succeed and your company will probably go in the dustbin of nice failed projects unless some scalable explicit monetization is the goal.
But on the other hand it makes business sooooo much simpler: have an idea, create much hype and excitement using marketing and social media, hire some influencers to promote your product, create website that promises a life changing difference if you use my product, hire a bunch of people to build something, wait and the sell to the highest bidder.
Being caught at a concert with the head of HR can be easily turned into a PR success, just add money.
No long term goals necessary, no employee retention programs, no social responsibility. Just pure and beautiful monies in the bank.
Well, no, there are many grifters who do that, and only very few of them succeed. But yes, a successful product is just 5% or so of a successful business.
Being caught at a concert with the head of HR can be easily turned into a PR success, just add money.
No long term goals necessary, no employee retention programs, no social responsibility. Just pure and beautiful monies in the bank.