[skrebbel]

I’d love a founder perspective on this. If they kept saying “we won’t sell” and then sell, is that just plain breaking all promises and selling out, as this article suggests? Or was there more going on?

[baq]

30M euro each is a lot of money. Do you need more reasons?

[IncreasePosts]

Any time anyone says they will never do X, they are saying they will never do X unless they are presented with a very very compelling offer. This is generally true in life and not just in business.

[Terr_]

Even if they did break a promise, and there's some contractual oomph behind it... the company responsible is separate from the former owner.

[prmoustache]

Promises only engage those that believe them.

[Towaway69]

Everyone has their price. Was the promise legally binding? Was the promise making money?

Just another example of degradation of trust within the western economies. Trust only money and you’ll be on the right side of history - unfortunately.

Trust, moral responsibility and kindness aren’t profitable - in terms of capital.