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by dang
326 days ago
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Wow, the interesting part there—at least for anyone who already knows the cabinet story—is how it ends: "Well, that was a difficult part to layout because of the memory bus.", Burrell responded. "If we change it, it might not work as well electrically". "OK, I'll tell you what," said Steve. "Let's do another layout to make the board prettier, but if it doesn't work as well, we'll change it back." So we invested another $5,000 or so to make a few boards with a new layout that routed the memory bus in a Steve-approved fashion. But sure enough, the new boards didn't work properly, as Burrell had predicted, so we switched back to the old design for the next run of prototypes. That's interesting because (a) it's a story of how the cabinet principle didn't prevail, and (b) it's a brilliant example of how to communicate. |
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More cynically, these stories are also a way for Steve Jobs, who lacks technical skill but is still the boss of the technical geniouses, carves out a niche for himself where he is the undisputed leader and no oen can challenge him: his own subjective sense of aesthetic.