[cmaxwell]

Now that I have your attention.. my site: http://www.golfingstat.com

Should I quit it (brokeback style), spend some time making it mobile + setting a annual fee and trying to find the magic adwords amount to grow my userbase without losing money or keep on keeping on (trying to make some ad revenue with my current userbase of 150ish)

[patio11]

I know little about golf.

I know a bit more about selling software -- I can tell you, for example, that "Facebook integration" is not a benefit for most people (you mention it prominently like you believe it solves problems, but no golfer wakes up in the morning and goes "You know what was missing from my last golf game? Facebook!"). You're not making economically rational decisions trying to sell ad networ ads against a userbase smaller than X00,000 to X million. (You can have one-off ad deals which are viable much smaller than that, but that gets you into ad sales.) You're probably not going to have success with AdWords unless you can get people to a 3 figure LTV -- "make it mobile" does not strike me as getting you there given what I know about app store economics.

But help me on the golf front. Does this solve an actual problem real people actually have in their lives? Have you talked to avid golfers and have gnashed their teeth about how not knowing Average Score By Hole Distance is just crushing their enjoyment of the sport? Are these customers willing to pay for better golf scores, for example because it helps them invite more clients to more golf games and hence close more real estate sales, which is the reason they golf in the first place?

Talk to your customers. (Or the people who should be your customers if you were actually charging for this, which -- by the way -- is a great discipline to have from day 1 since it focuses you on reality.) If they're not wildly hair-on-fire enthusiastic about this, I don't know that I would spend lots of time on this when for the same effort of getting you from 150 non-paying users to 300 non-paying users would let you write software people that people would passionately care about.

[orangethirty]

Agreed. He should make sure people actually want to use this, and if not, then just move on. Seems he built the software before testing if there was a market for it. Golfers spend lots of money on the actual game and equipment, though. So maybe he could use this as a channel to sell some golf equipment. Maybe he can test different golf balls and then have the software tell people which to buy from his website. Though this would require more resources to be invested into it.

[danenania]

I think there's definitely a market for this type of tool if you target it correctly. I'm only a casual golfer, but my dad's a golfing nut. He plays everyday with likeminded golf nut friends, and they all track and talk about their stats to varying degrees. They also watch golf on TV and play fantasy golf leagues. I could see my dad and his friends getting utterly obsessive about a tool like this if it was done right. I could also see them paying for it if they liked it. Golfers tend to be pretty well off on average. I don't think they're likely to be very price conscious about a <$20/month service if it brings them any value or enjoyment at all.

That said, I think you need to work on your presentation and design. It doesn't inspire much excitement. Instead of listing features and talking about the app, I would focus more on capturing the user's imagination. Don't tell them what the app does. Tell them why they should care. Communicate more on an emotional level. That's where the decision to use/buy will be made.

The screenshots also look a bit dull. I know it's just an analytics dashboard, but I think a shiny interface is going to be important. You don't want someone's subconscious visual impression to be 'glorified excel spreadsheet', you want it to be 'futuristic intelligent stat crunching engine that magically improves your score'. Regardless of what the app does, the way it looks will deeply influence how powerful it is perceived to be. Imagine a golfing scene from some sci-fi movie set 100 years in the future. What's the interface on their super advanced tablet going to look like? That's what to aim for.

Last piece of advice: I would look at the ads in golf magazines or on TV for guidance on design and language. Selling equipment, gadgets, and media to golf nuts is a huge industry. The companies that have been around for awhile are experts at marketing to this demographic. The same techniques that convince someone to buy a new $500 driver or instructional dvds or some useless magnetic bracelet could definitely convince them to buy software that provides useful statistics if you present it right.

[jonwinstanley]

I agree with a lot of the points here.

Also - I think you should work on your slide show content and the headlines. Title's such as "Golf Stats" and "Golf Handicap" will not inspire your users. Hit them with something more interesting and thought provoking.

Your main heading might be the first thing your potential customer reads so make it memorable.

[nwilkens]

As an avid golfer, the only golf tools I have paid for are: League scoring systems & Callaway uPRO GPS for course downloads.

A few thoughts..

Have a free individual version (many of which are league members), and give them an incentive to switch their league to this platform.

A mobile scoring system integrated into league play allowing you to see realtime scores against your competitors may be compelling.

[trafficlight]

I've never golfed before, but I'm a huge bowler. During league, we have a lot of side-bets going on between individuals. High game pots, high series, brackets, etc. Is golf league similar? In bowling, it's obviously very easy to keep track of the current score and standings throughout the night. Would a live scoring tool enable, or improve, this aspect of league?

[kerryfalk]

If you're not already familiar with them: www.golfshot.com

It's the best app I have ever purchased, and the most expensive. It does pretty much everything the amateur needs. They'd be tough to compete with.