[plantwallshoe]

“A company that makes normal bikes for normal people in normal clothes who want to enjoy the outdoors in a completely normal way”

I sorta disagree. The new geometry, the new clothing, the new suspension and drivetrain tec is what has allowed “normal” people to get into the very difficult and dangerous sport of mountain biking.

The people mountain biking on old school geo rigid frames in the 90s were extreme sport thrill seekers. The new tec has lowered the skill bar of entry (although not the price bar) so many more “normal” people can enjoy the sport.