And let's not forget that cash acceptance costs an order of magnitude more than this anyway; if anything businesses should charge surcharges for accepting cash, not the other way around, and given the social constraint of no surcharges, cashback is a fair mechanism to reward efficient payment methods.
Only since Wednesday of this week due to COMCO action, so no-one knows if cashback will persist, but it will be a lot less than .33%.
> And let's not forget that cash acceptance costs an order of magnitude more than this anyway;
In the EU, it's .5% for cash vs .3% for cards, but the situation falls back into favour for cash once fraud is accounted for.