[rescbr]

> Apple is irrelevant in 3rd world countries. It is a luxury brand for millionaires. Doesn't have mass appeal.

Apple has 9% market share in Brazil. This is not irrelevant. It’s not a luxury thing for millionaires, but rather a status symbol for the middle class.

There’s this whole market of iPhone leasing plans where you get a new phone whenever Apple releases a new one, banks offering 21x installment payment plans to purchase iPhones, and a vibrant secondhand and refurbished market.

This 9% segment of the population can’t be ignored, specially considering the income inequality in the Brazilian society. They might not have a high credit card limit or due to lack of financial literacy, they want to avoid using credit cards, so they might prefer to use debit and PIX for daily transactions.

[igortg]

How much of these 9% uses Apple Pay? My bet it's just a small part. People still use Pix and physical Credit/Debit Cards. Google Pay/Apple Pay are far behind.

[rescbr]

Considering all the major banks credit cards are able to be added to Apple Pay's wallet, my educated guess is if a person has an iPhone and a credit card, they are using it through Apple Pay most of the time. Even meal voucher cards are now able to be added to Apple Pay's wallet.

I don't have statistics readily available, but you can search for CADE's (Brazilian fair trade regulator) inquiry 08700.002893/2025-17 on Apple's refusal to support Pix on Apple Pay and comb through the documents.

[henry700]

You're right, except for the last sentence. Lack of financial literacy has some levels. One could refuse to use Credit Cards because they don't perceive the benefits (point programs or cashback) they could individually attain, but one can also refuse to use Pix because "I only have to pay my credit card invoice once at the end of the month and can spend without worries during the month" (which is even dumber, but is the reality we're living on).