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by klawed
5035 days ago
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in·no·va·tive/ˈinəˌvātiv/
Adjective:
(of a product, idea, etc.) Featuring new methods; advanced and original.
(of a person) Introducing new ideas; original and creative in thinking: "an innovative thinker". This definition does not tie innovation to invention. I think it would be hard to argue that Apple's work is not original relative to their competitors. Apple out-innovates their competitors in marketing, in supply chain management, in product lifecycle management and in design. It's impossible to invent every (or even most) components of a general purpose computer. But to select the right pieces, assemble them in a way that maximizes user experience and market them in a way that makes them stand apart from competitors' products made with almost the same components - that's innovation, just the same way that Netflix' model for mailing DVDs (they didn't invent the mailbox, the postal service or the DVD) was extremely innovative. |
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iOS is a great example of radical originality, even if not a breakthrough technically. The Concept of the ap - a litewight, bandwidth efficient, modular, reconfigurable element integrated into the OS - was certainly original. It was also thus, highly innovative. It was reductive smaller, lighter, less complex.
Edit: clarity