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by refulgentis
330 days ago
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It's really sad because, straightforwardly, there's no penalty for just saying PEBKAC. Gun industry has tons of US legislative-granted legal immunity lest they ever accidentally become victim of a legal process that holds them accountable for, say, a mass shooting. They've been saying it was a political witchunt and avoiding dealing with it. This, hopefully, breaks the dam. |
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They should very quickly pivot to a "It [100% Safety] Starts Today" remedial campaign admitting there's a problem, following-up with full transparency about how they plan to reorient their organization to make the situation better, then providing frequent proof of progress towards the safety goal. There's a critical window for them to turn this from a crisis that might sink the US division of the company to one that serves as the basis for why they were compelled to adopt safety-first design processes for their guns.
This is their version of the [1982 Tylenol Crisis](https://www.pbs.org/newshour/health/tylenol-murders-1982) but they've really fumbled the ball so far.