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But large cars are not cheap - they're significantly more expensive than the small cars available on the market.

Consumers aren't buying trucks because they're incentivized with money - because the truck is double the cost. Theyre buying trucks because they want them.

Does that make American consumers stupid? Yeah probably.

Id sooner blame marketing and advertising than regulations and tax codes. The reality is that when these gas guzzlers are priced outrageously, Americans still want them.