[jerleth]

Not sure why you were downvoted, but I agree with you.

Anyway, you may want to take a look at nsis, at least when I needed an installer for a windows application many years ago, it worked fine for me. It doesn't produce an .msi but on the other hands it's fast.

Another meanwhile somewhat out-of-date option is squirrel, but it offers a auto-updater, which is very useful.