[jldugger]

Somewhat relatedly, I support a service with global scale traffic. Whenever there's an earthquake in APAC, we get a traffic spike, like 100x normal for that time of night. I'm pretty sure it's incoming alerts waking people up / checking where the epicenter is and if they need to run from any tsunami or flooding, but it's still really hard to scale that kind of thing up for regional demand when it spikes that hard!