[kristianc]

> We’ve had to make the model work without rich user data since the majority of website visitors aren’t logged in.

Be aware that this sentence largely disqualifies you from doing business in Europe.

[pmoot]

We faced a similar issue with GDPR at Uber. We will definitely need to be careful, but many merchants already have customer opt ins (e.g. the cookie consent pop up) for data processing that we ideally should be able to piggy-back off of.