[malshe]

Thanks for the reply. Do you use Bayesian models for this? Btw, Pete Fader[1] has done so much work in customer valuation where estimating the probability of purchase is a crucial aspect. Maybe you already use them.

[1] https://marketing.wharton.upenn.edu/profile/faderp/#overview

[pmoot]

We're using a neural network, not a bayesian model. And we haven't used Pete Fader's work, but thank you for the resource.