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by darksaints
337 days ago
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Notice that the two reasons I mentioned don't hinge on changing anyones mind. 1 - They boost dopamine reward systems in people who get "social" validation of their opinions/persona as an influencer. This isn't something specific to propaganda...this is a well-observed phenomenon of social media behavior. This not only gives false validation to the person spreading the misinformation/opinions, but it influences other people who desire that sort of influence by giving them an example of something successful to replicate. 2 - In aggregate, it demoralizes those who disagree with the opinions by demonstrating a false popularity. Imagine, for example, going to the comments of an instagram post of something and you see a blatant neo-nazi holocaust denial comment with 50,000 upvotes. It hasn't changed your mind, but it absolutely will demoralize you from thinking you have any sort of democratic power to overcome it. No opinions have changed, but more people are willing to do things that are destructive to social discourse, and fewer people are willing to exercise democratic methods to curb it. |
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