[pmoot]

Yes. We're going through Shopify, so merchants agree to terms when they install the app.

There's user activity data, but also contextual data and shop data that we use. 'Contextual' data refers to things like device type, traffic source, time of day, day of week (there have been some interesting trends with corporate vs. non-corporate customers in this one).

Shop data includes things like product profit margin and product conversion rate. Obviously we can go deeper with our discounts on products that are very profitable, and it's typically more efficient to give a discount on products with lower conversion. Merchants also like boosting items that haven't been selling well.

[lazyninja987]

interesting. i need to guess and try some of the strategies to get some discounts :)

i remember seeing such strategies in action in the past, when i was moving mouse to close the tab, suddenly a popup shows up offering discount, i believe that is one such simple strategy to maximize conversion.