[forgotoldacc]

I think a lot of older people really thought the BBB was an arm of the government and had power to enforce things.

[kstrauser]

I think they were clever with the name “Bureau”. It has a connotation of officialness, like “Agency” or “Administration”.

[firesteelrain]

You can still hear on the local news here: “Or you can file a complaint with the Better Business Bureau.”