I would be willing to bet that vast majority of “subscribed” newsletters are spam.
I always receive a ton of newsletters. Never once have I signed up, I always uncheck all sign up prompts and always immediately unsubscribe if I receive one.
Even then, immediately after any sort of purchase I get resubscribed. I’m convinced that most shops completely ignore all user choices and resubscribe everyone to all mailing lists after purchase.
This is where I definitely appreciate sites/apps/newsletters that have at least a double confirmation (email validation) step before you start seeing garbage.
You'd be surprised how many people don't understand how, say gmail works and just start using an address they never signed up for and now I'm seeing mlb.com receipts for purchases, or someone's student loan paperwork.
You’re absolutely right about this being a huge problem and it’s exactly why I built proper consent management into Fertit from the ground up. What you’re describing (auto-resubscribing after purchase, ignoring unsubscribe requests) is both illegal under CAN-SPAM/GDPR and terrible business practice.
The legitimate use case is businesses that actually respect their subscribers. Think GitHub release notes, Substack authors, or local businesses sending monthly updates to customers who genuinely want them. But you’re spot on that too many companies abuse email marketing, which ruins it for everyone.
In the end, every newsletter I ever signed up to ends up being spam. Acquisition of the company I signed up with or just change of plans: it always happen, usually within months, sometimes years, but I don't know of any cases it did not happen over the past 30 years of signing up to them.
I always receive a ton of newsletters. Never once have I signed up, I always uncheck all sign up prompts and always immediately unsubscribe if I receive one.
Even then, immediately after any sort of purchase I get resubscribed. I’m convinced that most shops completely ignore all user choices and resubscribe everyone to all mailing lists after purchase.