[phoronixrly]

How about tasteful magazine-style ads interspersed in-between the article's text and meticulously inserted in a way that not even does not harm the UX/design but contributes to it. You know, like it used to be on printed media? Only in the case of the web, the ads must not be taking up most of the web page (like full-page magazine/newspaper ads), and definitely not the entire above-fold part of it.

And most importantly, the notion of paying for ads based on tracking impressions and/or any other ways of tracking users needs to die. Cue laughter from the ad-tech majority on this site.

Yes, I am adamant that advertisement contracts must not involve profiling/client-side tracking the end users and their browsers in any way. Ad agencies and news site companies/sites/what have you must work out between them (and possibly a third party) the expected amount of users that are going to see the ad and decide on price based on that, without any client-side tracking.