[morkalork]

Obviously the solution is embedded video ads that float over top content that play with sound enabled by default and tiny little x button about 3 pixels wide and 50% transparent in one of the corners /s

[JKCalhoun]

Those of us old enough to remember newspapers hated when they did that.

Or, wait…

[0x5FC3]

Just make the button work on the 3rd click, and count the other 2 as ad clicks.