I place it in the category of “cringe humor,” and by that standard it’s more cringey than Seinfeld and curb - especially because of the first person shots. It is a great show! Well worth a watch.
I always refer to it as cringe humour too but for the reason that it makes me physically cringe seeing how they humiliate themselves in social situations - Like NO MARK PLEASE DONT DO THAT! DONT ACT ON THAT IMPULSE PLEASE! kinda thing.
I was completely sold when I think it's in the first episode Mark is walking past some lads who accuse him of being a "paedo" and he hurries off thinking to himself "You're not a paedo. You're definitely not a paedo." as they've finally said something bad that doesn't apply to him.