[kuschku]

> It sounds like they found better PMF than Beyond with a more sustainable, incremental growth model.

Indeed, and I believe the flaw is that food products are a low-margin, zero-sum market with no potential for moats and limited growth opportunities.

It never made sense to start a typical VC funded startup in this space.

But it certainly makes sense for a food manufacturer to expand into the vegan market, increasing their market share and improving their margins.

> It also sounds like they might not be trying the same one-for-one raw ingredient strategy. Curryworst and packaged meals are already a value-added, prepared product with unique flavor profile that seems more amenable to substitution.

Ah, maybe that wasn't clear. I wasn't talking about prepared, pre-packaged meals. Just the same like for like replacement products beyond meat products.

e.g., 250g veggie minced meat: https://www.ruegenwalder.de/de/produkte/vegane-produkte/vega...