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by seanhunter 332 days ago
…thereby falling victim to the sunk cost fallacy themselves, amusingly.

Reminds me of the medical researcher Mary Tai[1] who published "A Mathematical Model for the Determination of Total Area Under Glucose Tolerance and Other Metabolic Curves" (ie reinvented integral calculus) and tried to double down in a similar fashion.

[1] https://en.wikipedia.org/wiki/Tai's_model