[lproven]

Did anyone else read this and think "WTF is Carfax?" or is it just me?

This is a bad headline, IMHO, because that is a service of some kind for 1 kind of person in just 1 country, and to the entire rest of the human race it's meaningless.

[Apocryphon]

Americans tend to drive and many have gone through the experience of buying used cars. HP and Carfax are both U.S. companies. Should an American take umbrage if a British article discussing Deliveroo had a headline referencing Tesco because it’s meaningless to the entire rest of the human race?

[lproven]

You mean apart from the way Tesco operates or has operated in about a dozen or so countries?

[Apocryphon]

The average American knows not about that, nor cares even if it was true.

[lproven]

The "average American" is a small fraction of the audience for anything in English on the Internet, and anyone making or writing for the Internet in English needs to remember that.

About 1.5 billion people speak English.

If every single person in the US saw it, that's about one fifth of the potential reach.

[Apocryphon]

And yet, Carfax operates in Canada and Europe.

[sixothree]

Carfax also inserts themselves into the process of buying new cars too.

[lproven]

Only, AFAICT, in 1 country. There are 193 countries.

So only for half of one percent of people.

Much less by population, of course.

[Apocryphon]

Actually, Carfax also serves ten Canadian provinces. And appears to also be active in twenty countries of mainland Europe, though I understand that nowadays in Britain there is less of an awareness of the continent.

[lproven]

I'm not in Britain. Haven't lived there in over a decade and I never plan to do so again.