Given that this image: https://cdn.prod.website-files.com/653a9fbd1075088b6c8f8bd3/... shows PM2.5 and CO2(ppm) it may imply they monitor particles and CO2 levels. My guess is it also monitors humidity, and temperature. Humidity helps distinguish smoke from water vapor (eg. steaming shower).
My guess is it's likely a sensor in a hotel room accumulates dust over time, leading to high PM2.5 measurements maybe when something (eg. suitcase) bumps against the case, shaking the accumulated dust and releasing it around the sensor.
Note that pm2.5 will also spike when you've used shampoo, perfume, deoderant, lotion, sunblock; if you use dryer sheets and you unpack your clothes, etc.