[TheOtherHobbes]

That's not what will happen. The ad tech companies will pivot and start selling these services as neutral helpers, when in fact they'll use their knowledge of your schedule, preferences, and income to spend money on goods and services you don't really want.

It will be controlling and disempowering - manipulative personality-profiled "suggestions" with a much higher click rate than anything we have today.

And the richer you are, the more freedom you'll have to opt out and manage your own decisions.