|
|
|
|
|
|
by rdevnull
5039 days ago
|
|
|
This is not entirely accurate because:
1) True google ads can be more effective but are much more expensive vs. Facebook;
2) On facebook you can in fact target users by age and interests. You cannot target by age on google and with an higher CPC it doesn't always pay off. The model of facebook or twitter is not wrong. It is the same used by TV ads, newspapers etc. you try to target your potential consumers that might be perfectly good passive buyers. Not only people that search for an Hawaii vacation would buy one .... |
|
|