[pavel_lishin]

Since she's the co-founder, I assume this is at least a little different than someone pushing an ideology for profit. Presumably she really believes that a longer school year would benefit children, and both writing the article and co-founding the non-profit are meant to further that goal.

Instead, say, someone being hired to be the CEO of the non-profit, and then suddenly discovering a passion for doing whatever it is that helps pay the bills.

[001sky]

http://aqpq.org/2011/06/13/the-met-and-moma-nonprofit-luxuri...

TL;DR MOMA paid its CEO $1.95Million 2008; non-profit != no financial interest.

Edited: for clarity.

[genwin]

Keep in mind that non-profits have no practical cap on salary for CEOs. Their money motivation can still be very strong. I'm convinced that many non-profits exist mainly to provide a nice living for the staff.