[dmix]

The the entire ad industry moved to fingerprinting, mobile ad kits, and 3rd party authentication login systems so it made zero difference even if they did comply. Google and Meta aren't worried about cookies when they have JS on every single website but it burdens every website user.

[mpeg]

This is not correct, the regulation has nothing to do with cookies as the storage method, and everything to do with what kind of data is being collected and used to track people.

Meta is hardly at blame here, it is the site owners that choose to add meta tracking code to their site and therefore have to disclose it and opt-in the user via "cookie banners"