[Ekaros]

When you really think about it. If these people were really good, would they need to be influencers? Wouldn't they actually be spending all of their time managing either their own money or some other big money fund?

So on average they probably are not that good as they really need to do all the marketing. Which is actually quite big time commitment.

[Corgipower12]

Your thought is that monetization often depends more on visibility than performance and that getting views on any platform these days also requires marketing? Fair point.