[LeifCarrotson]

Rules around fruity flavors (trying to target sales that disproportionately go to kids) are one thing. Rules around menthol are another, only slightly less heinous thing.

About 85% of African Americans who smoke use menthol cigarettes, compared to a rate of less than 30% menthol use among white Americans. [1] They're disproportionately advertised and were (in the past) literally given away in poor Black communities to get people addicted.

Basically, policy makers can target their regulations to a specific group by specifying flavor. Sure, an individual white adult might like fruity flavors or menthols, a black adult might like originals, and some kids might prefer original or menthols, but there's a strong statistical bias.

When health departments are trying to address a particular health concern - say, young children smoking - they can do so by targeting fruity flavors. Conversely, when tobacco company marketing departments are trying to advertise their products to Black users without drawing unwanted attention from disproportionately white regulators, they can achieve their goals by promoting menthols. An individual from any population might have any flavor preference, but the dice are shockingly heavily weighted when you're looking at large groups.

[1]: https://datatools.samhsa.gov/das/nsduh/2019/nsduh-2019-ds000...