[wamatt]

[x] shouldn't do [y]. meh

Social was taking off (myspace, friendster etc) and Facebook hopped aboard that train, and road it longer and harder, than the others. The rest is history.

However I do agree that going against the grain can work too, just skeptical of one-size-fits-all advice.

Also, one should always tell readers not be trendy, while blogging about it, on the ultra-trendy and exclusive SVBTLE network. :p