[ashdev]

This might work for B2C startups, but not so much for B2B. In B2B, people need to see a working product that clearly saves them time or money. The sales cycle is longer, and landing page tactics alone usually aren’t effective.

A better approach is to talk to as many potential customers as possible early on. Collect emails, show a rough prototype, get feedback, and iterate. Then, when you’re ready to launch, go back to those same people, email them, show what’s changed, and demo how the product delivers real value.

[PaulHoule]

Note there is a slice of B2C products that are sold like he is thinking. I wanted a subscription to Polypane, got a free trial and ultimately my administrative assistant punched in our P-card number to their web site. I had to fill out paperwork to satisfy one of New York’s largest private employers, but the burden was all on me —- though there would have been no free trial for a product that didn’t exist and the paperwork wouldn’t have been so simple if it didn’t.

[kilian]

Hey, Polypane founder here hoping to get feedback and iterate ;)

Needing to fill in the paperwork for a saas is a PITA. Is there anything I could add to the site or elsewhere that would have made that easier for you?

[PaulHoule]

My Uni has site licenses for many products such as Snagit 2025 and if I want a license for that the skids are greased. You did everything right from the viewpoint of an early adopter, in the future I guess your sales people could talk to our Central IT and negotiate something, if you send me an email I could try to find out how you would talk to.

[Taikhoom10]

Yeah I guess your right about that, build a quick MVP and validate from there. Makes sense.