[shuw]

I don't think there is anything special about this "video" ad that lends itself to scrolling. You can take any video (infographic, music video, advertisement) and conceptually scroll through it using a mouse, but what does that gain you?

If you could interact with the elements and there was more than 1 dimension of scroll.. then that'd be going beyond.

[Kluny]

The thing is, I, and lots of other people, NEVER click on videos, and always click on pictures. It's a weird thing, but it's true.