[pulak]

This is interestingly non-viral. Although it's one of the coolest links I've seen in a while, it takes much longer to "consume" this, and sharing doesn't have until after consumption. Interesting to note how much less frequently this was shared than some much interesting "popular links".

[christofd]

Yeah, stuff with a scientific bend doesn't get shared, although it has impact. It creates its own niche, with considerably less noise.

Sorry to broaden the scope, but this made me think...

In stock markets, you have the concept of "noise traders", less well-informed traders. They sort of create their own dynamics, sometimes even generating good return on investments, where better informed traders stay out of the market.

Social dynamics... not sure if it's possible to derive some new fundamental laws, because human behavior is too fluid. Maybe in the end (after years of "big data" number crunching) all we get is some empirical observations and weak correlations.