[spitfire]

I am genuinely surprised we have not seen any "big data" articles about celebrity gossip rags. That has to be a market you could data-mine the crap out of for fun and profit.

I can imagine split testing Tom Cruise vs George Clooney to see who generates more revenue.

You could call it quantitative gossip.

[chime]

I'm pretty sure media companies do that already. They just won't publish it because of competition and PR reasons.

[karono]

Media companies are actually doing this already, for example to recommend the fitting celebrity for an advertisement ;-)

Just take a look at http://www.celebrityperformance.com/