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by Aurornis 337 days ago
The target audience for consolidated food delivery apps isn’t the person who wants to manage the fine details of ordering from 10-20 different local restaurants.

The majority of people using these apps just want to scroll some restaurants and order something quickly. Saving 10% by going through extra steps, installing extra apps, going to a company’s website, and doing custom orders isn’t what most of their repeat customers want to do.

It’s a convenience thing.

1 comments

Most consumer are just like that.

I'm the one who don't bother ordering directly to get better value, but I started noticing less and less restaurants (that I order from) having this option anymore.

They probably saw too little people using it and stopped accepting, sadly.

Having dedicated delivery drivers stops making sense after a while

One benefit of these apps is companies which would never have had a driver now can be ordered, but the cost is all the businesses who did no longer do.

And it’s going to be a hard sell for a small business owner to pay for not employees that are in low demand by the consumer vs the zero fixed cost apps that manage that for you.