[hughesjj]

Also a lot of value add comes from corporations which produce things of complexity greater than the sum of their constituent parts.

If you already have a platform in use by the entire world, that matter of scale makes it much easier to find value adds more than a sole proprietor could ever dream of.

It's for these reasons I'm wary of talking about "value add" only being from the developers directly implementing a feature. Without support, IT, security, Product, HR, etc, I could not deliver that value add.