[j45]

It’s a personal choice.

Once someone reaches a level of individual support that’s fine.

YouTube remains a place for discovering channels and people and some people especially the majority who are not technical, can outwit a simple family fee.

I use YouTube premium more than I ever used for paying Netflix for far longer. Value (and proven convenience) is in the eyes of the user.

[fakedang]

I agree about YouTube being a platform for discovering new content, and even great content. I've even bought Premium for my parents and brother just so they wouldn't need to go through all sorts of ads on YouTube.

I would have bought the argument of the commenter if they talked about buying Premium to support the platform. But buying Premium to support the content creators? That's a bunch of horse manure.

[j45]

I think primary and secondary motivations are OK - I'm not sure how the premium subscriptions are distributed to content creators other than by ad revenue.

One thing is for sure - an ad-free family is much more peaceful and able to enjoy the content itself, which can bode well for connecting with the content creators and appreciating the platform for what it is, and once was.