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by patcon 338 days ago
A friend who ran a mildly popular dev tool (4k+ stars) kept really stellar docs, and his process of updating them was to sit down with a bottle of whiskey every few months, and doing a marathon doc-writing session. the brand voice would come from him being a funny human and getting a little tipsy.

I suspect his silly and fun-sounding "kinda drunk" brand voice was what set them apart from all the other boring dev tools in the space.

1 comments

Ah, the Ballmer peak.
See also: Stephen King, Oscar Wilde, William Wordsworth.
"write drunk, proofread sober" - Ernest Hemingway
Comment drunk, revise never!

https://quoteinvestigator.com/2016/09/21/write-drunk/

Looks like it was Peter de Vries, but the hallmark of a good quip is shambolic attribution.

Hunter S Thompson, James Joyce, Charles Bukowski, John Fante, Knut Hamsun, ...