[skippyboxedhero]

There has been no reaping. MKS shares were largely unimpacted (despite this costing at least £300m). Management have tried to deflect, said this was a highly sophisticated attack, said that other firms had been hacked but just didn't report it, endless amounts of lying.

The reality is that decreasing costs is a far easier lever to pull than increasing revenue so managers will be heavily incentivised to do this if you give them profit-based incentives. This happens every few years with listed companies in the UK now, no-one ever changes their behaviour (retail, in particular, is ground zero for bluffers in the UK, managers are exceptionally bad, and even worse are comp committees that set targets that cannot be achieved without damaging long-term value).

There is no efficient market here. It is as simple as managers understanding the world we now live in, and that is unlikely because all these companies view IT as a cost and their managers are people who rotate through executive roles and politics despite leaving a flaming wreck in their wake. Things will stay the same.