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by itsprofitbaron 5045 days ago
Firstly I think I should point out that, I have previously used manual blog commenting to rank for highly competitive keywords.

The strategy was extremely effective however, it isn’t any more and doing SEO this way isn’t a strategy your startup should adopt.

Google Penguin and to some extent Panda, were brought in to stop this kind of SEO and some of the changes they made have been very effective in stopping the effectiveness of this type of Grey-Hat SEO.

Similarly, your startup is probably on a new domain & with the changes to Google Penguin/Panda to ensure you aren’t sandboxed the first 500-1000 links you acquire are extremely important. By doing Grey Hat SEO – blog commenting, directories, article sites you are putting yourself at risk of getting your site placed in the sandbox.

After that you’re probably going to get a manual review and that is something you don’t want & if you don’t think Google Penguin is effective, then don’t but Google are going to keep making Penguin smarter & more aggressive about punishing sites that have built non-authentically earned links.

Additionally if you’re an E-Commerce startup a completely different SEO approach is needed & blog commenting is definitely not the way to do it (as is the case for any startup).

1 comments

I think that's quite the slippery slope you just played out there. Per the logic you presented, all blog commenters who put in a url in their comment are Grey Hat SEOs? Come on now, that's a massive stretch.

Penguin and Panda were introduced to combat blatant spamming practices, both with link building and content based spamming. Manually commenting with thoughtful replies is just being a good community member, getting a link back to your root domain is a nice little token for your efforts, and I would love to see a single case study of someone employing the strategy outlined in my post (at the volume I suggest) getting slapped by Google.

As I said in my comment, I have previously used manual blog commenting techniques to rank for highly competitive terms. Regardless of it being manual or not, it is a Grey Hat SEO technique. The way the spammers do it via spinning comments & blasting them out is Black Hat SEO along with the likes of XSS injections, Xrumer etc.

My comment was mainly referring to the first 500-1000 links of a website & avoiding being sandboxed etc due to significant changes with Penguin & Panda.

If a startup wants to link back then they should only do it if they aren't putting the keyword they want to rank for as their "name" which receives the link. However, this is still a Grey Hat SEO technique & whilst the risk reduces after the first 500-1000 links, it is much greater in those first core set of links & can easily see a website sandboxed.

Well in my post, I never advocated using anything other than your actual name, site, etc. In the comments, I explicitly recommend creating real profiles and using your real name. So I agree with you there.

As for the 500-1000 links thing, I assume you got that number from one of Rand's posts (http://moz.com/rand/the-first-500-links/).

First, those numbers and guidelines are entirely anecdotal. Yes, there is a "honeymoon" phase with new domains, but that's entirely unpredictable and there's no hard limit of links before you're in the clear (or in the danger zone for that matter).

Second, if a comment is put into moderation, and then must be approved by the blog owner, how is that anything but authentically earned? The blogger can approve or disprove your comment at her discretion, you're not exploiting any systems or anything.

I simply can't ever agree with someone who says that leaving a blog comment with your url in the website field makes you a Gray Hat SEO. If that were the case, there would be tens of thousands of mommy bloggers yelling at Google for banning their sites.

It's natural engagement with the community, with backlinks as a nice little perk.

I didn't get that from Rand's blog although I have read it. I got my figures through testing with some junk domains (I experimented with around 25 domains - .net, .com and .infos) to see of they get sandboxed when pushing X amount of links to it or by doing certain things and those were the results which I found albeit it's a small sample size.

Regarding the second part, it's very easy to beat the approval system on many blogging softwares - Wordpress for instance is extremely easy to do.

And regardless if you agree with me or not, blog commenting is a Grey Hat SEO technique. I also said that the effects for doing a few links is minimal in terms of negatively affecting a sites SEO rankings which I agree with you on, I am just disagreeing with you over the fact that this should be a startup's SEO strategy

Well, I tweeted the question to @MattCutts let's see what he says :)

https://twitter.com/iamdchuk/status/240989741246455810

Regardless of our disagreement here, thanks for the discussion!