[namityadav]

In my experience, being "in review" for a very long time means that something in your app has triggered an internal discussion.

This!

My first iOS app for my previous startup got stuck in the review process for almost a month. In the end, Apple's review team called me about some clarifications. Turned out, they were trying to decide whether they wanted to approve some of the things our app was doing. After a couple of calls, they approved it.

For my current startup, we've again been stuck in the review process for almost a month. I can see from our logs that different reviewers have tried the app over the last month. Yesterday, Apple's review team informed me that they need to talk to me about the app. Let's see what the hold-up is this time.

In any case, I'm just glad that they reach out to us to resolve the issues/get clarifications instead of just rejecting the apps.