[hiAndrewQuinn]

>The rule makes competition in markets higher. Because dollars flow to best offers faster.

That's an insufficiently nuanced view of how competition works. Imagine two companies offering otherwise identical services, at identical price points, except that one company starts to offer click to cancel and the other does not. What happens next?

It's possible the other company implements it too. But it's also possible the other company lowers its prices, trading profit margin for trade stickiness. Enforcing click to cancel wouldn't give the other company the option to respond in the way it sees best.

[hamilyon2]

In general the better experience will command higher price, right. That is true, and by forcing same lowest level on everyone we are constructing artificial floor on how bad an experience can be.

Or at least ensuring that bad experience is so profitable that the competitor is ready to even pay the fee for violations.

Illegal markets operate in this territory. No consumer protection there, sorry.

I started to understand the question more, thank you for your comment

[hiAndrewQuinn]

Always happy to facilitate deeper understanding, even when I disagree with you. No problem!