[bentocorp]

> You mentioned SEO finally kicking in. Do you attribute that to anything in particular? Any strategic changes you made?

I attribute the search traffic growth to:

1. A critical mass of content, after a number of years of writing - without a lot of search traffic for the first few years

2. Re-wrote and polished some of my earlier articles so that they were improved

3. Wrote more guides related to my app which were helpful to users; such as:

Safari Extensions Guide - https://www.magiclasso.co/insights/safari-extensions-guide/

Best Web Browser - https://www.magiclasso.co/insights/best-web-browser-2025/

> Also curious how you incorporate AI tools into your workflow, if at all.

Not a lot myself, except for sometimes helping with polishing and checking of writing and sometimes coming up with options etc.

In my experience AI tools are like having a junior assistant – they can be helpful but you always need to check and polish everything they do.

[scubakid]

In terms of scale/footprint, roughly how many articles did it take to achieve that critical mass of content?

And yeah, with the state of AI tooling, I think junior engineers, assistants, new grads, etc, may currently have the most to worry about.

[bentocorp]

It's not a lot of articles in total - only 35, with the first being published over 7 years ago.

You can see the full list here: https://www.magiclasso.co/insights/

Perhaps the age of the content helps, though I haven't done a deep dive into SEO practices myself. In the last year, when search traffic increased, I've increased the output to almost 1 article per month.

[trcf22]

Would you have the same strategy if you were to do it again?

Do you have LLMs in mind in your SEO strategy (like really long articles bragging about how good your app are in a non human readable way?

Would love to have your thoughts on that!

[bentocorp]

Thanks for the question.

As I noted it took 7 years to actually get any substantial Google traffic – if I was to start again I would potentially change some of what I've written to be more effective or focus on different topics earlier.

However my approach is always to write what will be useful and interesting for humans, if Google search also finds it relevant then that's a bonus. I never write just for machines... as I think that's a long term losing strategy.

[trcf22]

Ok thanks!!

[bigiain]

Not the OP, but a quick look at the /sitemap.xml shows about 55 pages, the oldest of which seem to be dated 2018.

[DougN7]

How concerned are you about Google’s AI summaries keeping people from going to your site as a lot of publishers are now seeing? Or maybe it does affect product sites as much?

[bentocorp]

The site's primary purpose is as a product site for my app. The content that I have written is for this purpose, with organic Google search traffic being a bonus.

Due to this, Google AI summaries are not a huge consideration.

[agcat]

This is great.. thanks for sharing!