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by tomwalsham 5035 days ago
Sending HTML-only email is still a large spam flag, even at major ISPs, independent of the concerns about client compatibility.

At PostageApp our solution to the problem is a templating engine where you can write your HTML/CSS separately and we inline it at run time to ensure client compatibility. We then provide a separate Plaintext tab with an 'import from html' function which does most of the work for you for managing dual formats.